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Ahlstrom adds to wall covering range

EasyLife Spray & Up makes installation easier than ever.

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By: Karen McIntyre

Editor, Nonwovens Industry

Ahlstrom has launched EasyLife Spray & Up, its new offering for the fast growing digital wall décor market. The patent-pending EasyLife Spray & Up has a unique, integrated, adhesive system, which significantly improves the decorating experience for consumers.

Ahlstrom EasyLife Spray & Up is quick, easy and clean to use—no additional adhesive or specialist tools are required, just water and a spray bottle. The user can simply spray the wall with water, apply the material to the wall and the job is done. Application time is reduced by up to 60% plus cleaning up is much easier and faster than with traditional wallpapers.

In recent focus group studies in North America and Europe, EasyLife® Spray & Up has been widely endorsed by consumers—95% of consumers said they were “extremely likely” or “very likely” to use the product due to its outstanding benefits: quick, easy and clean, making the job simple for end users.

Ahlstrom EasyLife Spray & Up Digital grades are HP latex qualified, PVC free and deliver unique 3D structures, opening new opportunities for unique design with textured and fibrous looks. EasyLife Spray & Up helps HP digital printers deliver personalised  images for consumers, as well as creating a new decorating experience for everyone.

Ahlstrom will be introducing its EasyLife Spray & Up Digital offering at Fespa 2014 later this month in Munich, Germany.

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